Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic, user behavior, and conversion rates. Google Analytics can provide valuable insights into how users interact with a website, which pages are most popular, where users are coming from, and how they engage with content and products. Google Analytics can be integrated with various platforms and tools, such as Google Ads, Search Console, or Tag Manager, to enhance the performance, optimization, and monitoring of digital marketing campaigns. Google Analytics can be customized and configured to meet the specific needs and goals of businesses and organizations, and can be used to improve the user experience, increase the website traffic, and boost the online visibility and reputation.
