Call to Action (CTA) Call to Action (CTA) is a prompt on a website that tells the user to take some specified action, such as “Sign Up”, “Buy Now”, or “Learn More”. It’s like a sign at a crossroads, directing you where to go next to achieve your goal. FacebookTweetLinkedInEmail Was this article helpful? Yes No Related Articles CSS Animation Cross-Origin Resource Sharing (CORS) Cross-Browser Testing Conversion Funnel Control Flow Context Menu